Michael Learmonth
Reporter, Advertising Age
Media. Tech. Marketing. And the occasional soccer tweet. mlearmonth@adage.com 212.210.0283
Advertising Age
http://twitter.com/learmonth
http://www.adage.com/digital
2293 followers
1326 tweets
learmonth
Pay attention: 10 ways not to be a douche at SXSW on @adage courtesy of @ischafer http://bit.ly/aujs9k
learmonth
Crazy embargo on that story RT @arisgeorgiadis : WSJ and NYT have articles on Caravaggio. 400 years later, the man gets his due.
learmonth
Bad idea of the day: marketing to kids (tweens) on cell phones... because they don't see enough ads on Nick, Miley etc
learmonth
73% if Twitter users have tweeted 10 times or less. RT @pkafka : It's Still a Service For Watchers, Not Talkers ... http://bit.ly/axLotS
learmonth
How do you know Sol Campbell is 35? Bringing Adidas' Copa Mundial back to Champions League (photographic proof) http://bit.ly/dCZWGe
learmonth
RT @jeremymullman : Hilton Hotels puts account into review. No word if Sterling Cooper wants another shot at it. http://adage.com/u/kXnKcb
learmonth
I don't know what people will pay for news on the web. I do know I'm not paying $179 to read WSJ online. Cancelling sub.
learmonth
Apple adjusts social media strategy just a weee bit for the iPad http://bit.ly/bpFdeH
learmonth
RT @gaberivera : Kudos to AFP for flying a photographer from France to shoot my hand operating a mouse for this piece: http://bit.ly/bcYPk5
learmonth
Wow, iPad launches on my birthday. Thanks, Steve! (WSJ) http://bit.ly/bGaIKp
learmonth
Trusting Twitter on my Oscar pics: Hurt Locker over Avatar
learmonth
Yes, 20% of tweets include a brand reference but they're more about hate than love @simondumenco http://bit.ly/bsawQa
learmonth
Or just read the actual interview here http://bit.ly/9zM7Ti RT @arrington : RT @TechCrunch Yahoo CEO Calls AOL A “Mini Yahoo.”
learmonth
RT @keithrichman : Wrote an article for adage re: content and online distribution http://brk.to/jm
learmonth
@owenthomas J&J's Babycenter.com is probably most successful model of that
learmonth
For an entire year Facebook ads asked me if I was '38 and overweight?' Not the best targeting
learmonth
Miss the 4As? Catch Kathy O'Brien (Unilever), Steve Burke (Comcast) and Nick Brien (Mediabrands) on video here http://bit.ly/c45Vhv
learmonth
WSJ says Faceook to make $1.2 b in 2010 http://bit.ly/aPCH3S but NYT finds the ads 'creepy' http://nyti.ms/bW2uHt
learmonth
USPS ending Saturday delivery kills the catalog business, but it also hurts e-commerce and helps... UPS http://bit.ly/96usN3
learmonth
Turning down embargos by the dozen. No ROI for our time invested
learmonth
WagEdd release: Avatar Oscar fans have, on average, 110 Twitter followers. Fans of Hurt Locker: 220
